Define the strategy in a palpable way (2)

I received some comments over my blog from a friend. I quote it as follows:

I read one article of your blog named as define your strategy ...., I noticed that your wrote such sentences:
A good strategy should be articulated in a manner that every employee understands it, aligns with it and acts on it. In essence, a strategy should have three critical components, objective, scope and advantage.

I have some different views towards this: in my view, strategy is a result that got from very carefully analyzing a company's objectives ( or can be said as mission) combined with a company's self-resource and industry environment such as competitor, supplier, buyer and so. The result can be thought as code of business action.
The same thing seems as happened to scope and advantages. Unquote

And my counter comments would be

Probably we hold different definition of strategy thereof arrives at different conclusion.

The industrial environment analysis and internal resource evaluation are necessary, and they are useful when you try to figure out the advantage of your company (the advanage I defined in my article is that something you do different and where you strength lies on).

My point is that strategy should be on the top of company's operations. it is palpable and it put everyone marching in lockstep toward the same direction. whereas nowadays, many many strategy formulation becomes too dynamic and unstable, a company's strtegy could be re-defined every year. The arguement is that strategy should follow the path of market and the market is always dynamic. I don't agree so. I think this ever-changing strategy symptom either comes from the illusion of self-assessment or from the wrong judgement of the industry.

At tactical level, company has many options to adapt and fine-tune its operation. But at strategical level, company should hold one core strategy that could be existing for long. As I mentioned in my article, a strategy is a direction to guide, a magnet to unite. If it could not keep stable, the momentum toward the vision/mission will be scattered, then the company's performance will be tattered.